A Guide to Logo Colors
Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?
There is such a thing as the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.
Questions about your business should be asked before creating your logo. Is your target market male or female? Is your brand trendy or classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.
Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.
Here are the two categories of color – warm and cool. The warm colors will be considered first.
Red is a color that attracts men. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It shows overall energy. Children love this color.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
Many logos contain the color blue. It represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.
Green is associated with the outdoors. The color is about newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
The color of luxury is purple. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.